Promo Push Deliver Industry Leading Dance Music Promo Services

In a fast-moving electronic music industry, the right promotional campaign can help a release move beyond the initial drop and build genuine support across clubs, radio, media and streaming platforms.

Since 2011, UK-based Promo Push has been delivering bespoke dance music promotion for artists, labels and management agencies worldwide. With 15 years of experience in the industry, the company continues to create carefully targeted campaigns designed around the identity and objectives of every release.

Promotion tailored to the release

Promo Push offers a range of specialist services, including A-list and tastemaker DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Rather than applying a standard campaign to every project, the team develops a strategy based on the music itself. Genre, audience, release timing and promotional goals are all considered, allowing each campaign to be carefully targeted towards the most relevant industry contacts.

Clients can work with Promo Push on a focused DJ campaign or choose a wider multi-channel approach incorporating DJ support, radio, press and streaming activity.

Reaching DJs and tastemakers

DJ support remains one of the most important elements of electronic music promotion. The right DJ support can introduce a record to new audiences through club sets, festival performances, radio mixes, online tracklists and word of mouth.

Promo Push works with A-list and tastemaker DJs across the international dance music scene, with campaigns tailored according to the sound and direction of each release.

The company supports a wide range of genres, including House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. This genre-specific focus helps ensure that releases are promoted to contacts who are genuinely relevant to the music.

A network spanning the electronic music industry

Over the years, Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside globally recognised artists and labels, Promo Push works with independent labels, management agencies and emerging talent. This broad experience enables the team to adapt campaigns to suit different levels of the industry, from developing artists seeking wider exposure to established acts planning an international release.

Combining radio, press and streaming

While DJ promotion remains central to many dance music campaigns, releases can benefit from exposure across several complementary channels.

Promo Push’s international radio campaigns are designed to connect music with relevant presenters, specialist shows and dance music platforms. Its 1001Tracklists mix show promotion can also help tracks gain visibility through DJ mixes and set activity.

Online press campaigns provide another route to discovery, helping artists and labels pursue relevant features, reviews and interviews across electronic music media. Third-party Spotify promotion can further support a release by creating additional opportunities for streaming visibility.

Together, these services can help build a stronger promotional narrative around a track and extend its reach beyond release day.

Four-week campaigns and weekly reporting

Every Promo Push campaign runs over a four-week timeframe, with weekly reporting provided to clients throughout.

Reports can include DJ and radio feedback, scores, details of who has listened to or reviewed a track, and information on which contacts intend to support it. Clients can also receive updates on press features and Spotify placements secured during the campaign.

This level of reporting provides a transparent overview of campaign activity and results. It can also offer useful material for press packs, artist updates, social media content and future release planning.

Quality relationships over volume

With more than fifteen years in music marketing, Promo Push has developed a comprehensive promotional network across the electronic music industry. However, the company’s approach is centred on quality relationships, precision targeting and personal communication rather than volume alone.

The team works closely with clients to understand the role each release plays within their wider plans. This enables campaigns to remain focused, while transparent reporting ensures artists, labels and managers can track progress throughout the four-week period.

In an industry where attention is increasingly fragmented, a carefully curated campaign can help ensure that music reaches the contacts most likely to engage with it.

Continuing to evolve with dance music

The electronic music scene never stops moving. New artists emerge, independent labels break through and digital platforms continue to influence how audiences find and share music.

Promo Push continues to adapt and expand its network alongside those changes, while maintaining the same focus established at the company’s launch: to deliver bespoke, industry-leading promotion driven by experience, energy and a genuine passion for dance music.

Whether a release requires targeted DJ support, international radio, online press or a full multi-channel campaign, Promo Push continues to help electronic music reach the people who matter most.